Four Ways to Maximize Your Results at a Virtual Career Fair
As with most things, success is directly tied to preparedness. In fact, when compared to in-person career fairs, preparation for a virtual event is even more important. Unlike an in-person event, you will be communicating with candidates while navigating the digital platform. Without prepping ahead of time, you might find it hard to maximize your participation.
Employ these four tips for best results:
#1: Prepare Your Virtual Job Fair Booth
Seize this great branding opportunity to deliver a consistent corporate message and establish your organization as military-friendly. In a candidate-driven market, it’s more important than ever to establish your organization’s voice. Picturing themselves as part of your team is an important factor in the veteran job seeker experience. Strategically positioning your culture, core values, expertise, and opportunities through a virtual career fair tells candidates why they should come to work for you.
You’ll have the opportunity to load your landing page with branded greetings, company logos, imagery, links to career pages and social media, videos, job postings, and contact information. It's the perfect forum for highlighting your diversity recruiting strategy and veteran hiring programs. Additionally, chat room updates can be made instantaneously without the expense of reprinting materials.
As you prepare, consider including a veteran employee’s perspective about his or her experience joining your team. Remember, veterans served in tight-knit groups where teamwork prevailed. Finding an organization that replicates key military values is a priority for many veteran job seekers.
#2: Attend a Training Webinar
Learn the ins-and-outs of our virtual career fair platform by joining one of our free weekly webinars. Learn how to set up your booth, use the features, and attract candidates, as well as best practices for a virtual career fair in general.
#3: The Early Bird Gets the Candidates
Participants receive immediate access to candidates upon creating their virtual booths, so prepping your booth ahead of time lets you reach the right job seekers first. Detailed data filters allow you to search, preview, and connect with desirable veteran job candidates ahead of time through a virtual event messaging center. Organizations have unlimited access to all registered candidates’ information, including exporting electronic resumes to your ATS.
A wide variety of data can be captured, sorted, and exported for post-event reference: sorting; candidate spreadsheets that can be exported; chat transcripts; resume books; and chat session attendee reports for applicant tracking and follow up.
#4: Three’s Not a Crowd
Companies that have three or more participants enjoy higher levels of engagement with candidates. One national industrial equipment supplier had nine employees participate, and drove nearly 1,500 private conversations with candidates.
Another representative from a national financial organization said, “I like how easy it was to engage in candidates in a private chat. I had two going on at the same time, and it was so easy to switch between the two while still keeping an eye on the general chat room.”
The representative from a national retailer reported, “This is awesome! I have already recruited one person who I think will make a great manager for our downtown Chicago location. This has been a really great experience for me.”
Click here to learn more about virtual career fairs.